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Welcome to my 2023 Annual Review: a year where we boldly diversified Forte Labs’ revenue streams and retired our cohort model, while I also pursued

Social distancing is like sweating because…uhm…it’s uncomfortable. A police car is like cleaning out the fridge because you try to avoid it?! Napping is like

Here are my favorite tools (paid and free) that I currently use to… Write (almost) daily essays and Twitter threads (190 so far and counting)

Every Sunday afternoon, I spent about an hour closing out the last week and preparing for the next. With my digital and mental workspaces all

Whenever performance review season came around in my previous corporate jobs, I always had a hard time remembering all I had done.  I knew that

Most organizations suck at recruiting. Their hiring process is a mess and they fail to treat their candidates with the respect and dignity they deserve.  

Have you ever thought about how only humans can ask questions?  Animals can’t.  Even chimpanzees who’ve been taught sign language to communicate their needs and

A young girl is desperate to learn and play chess. She steals a chess magazine because she can’t afford it. Hunts for chess books in

Have you ever bought something and then not used it?  Maybe you acted upon a book recommendation but only made it through the first five

If you had to bet a million bucks on a student achieving the outcome you’re promising in your online course… What criteria would you be

Gary V is famous for squeezing as much value as possible out of every piece of content he produces.  His 4-step content model starts with

The first cohort of Minimum Viable Video ended with a film festival on 17 December 2020.  It was the culmination of five weeks of learning,

2020 has been one of the most transformational years of my life.  Funnily, moving to a new country (from Papua New Guinea to Canada) made

How many people do you need on your email list to launch an online course? How many followers on Twitter or Facebook should you have?

An online course is so much more than teaching students new skills. The marketing aspect is huge and shouldn’t be underestimated. If you’re keen to

Launching anything for the first time is scary!  You’re tossing and turning at night, wondering if anyone will buy. If you’re really onto something or

“What do you do?” That’s the question you get asked over and over again. By the traveler next to you on the plane, by the

Now is the perfect time to leverage the power of video to grow your business and accelerate your career. Nobody knows this better than Cam

“If you aren’t selling yourself, who will?” Robbie Crabtree That’s a hard truth I had to accept.  Because I always felt uncomfortable talking about myself. 

Integrity. Respect. Quality. Customer satisfaction.  These are the words that we read on companies About pages as their values.  Sounds great. But also terribly generic. 

In the last couple of months, I’ve met a lot of new people…all over the internet. Many of which have already become friends.  While this

I landed in Port Moresby, Papua New Guinea (PNG for short), on the 1st of January 2017. Never book a new year’s eve flight…seriously.   It

Your email list is one of the essential assets in your business.  Unlike on Twitter, YouTube, Facebook, or any other social media, you actually own

So, you’ve got something to sell.  And now, you need to write that landing page, the email, or the ad that will hopefully *fingerscrossed* close

When you think “brand,” you’re probably glancing at the Starbucks cup in your hand or looking down at your Nike shoes. Big businesses have brands. 

“You can’t be serious?” is what I wanted to reply to an email I got a few weeks back. It kinda pissed me off.  Here’s

Having a copywriter at your side is your secret weapon in business. But, many entrepreneurs don’t see this potential. They still believe writing copy simply

Don’t you find it annoying that you often remember the most useless stories and messages while forgetting the crucial stuff, like how to do your

What’s the most visited page on your website? Your homepage … duh. But what’s the second most visited page? It’s likely your about page. If

I’m lucky to get to talk to ambitious people who are building new exciting products and services almost every day. What they share is a

In my last article, “The Customer Research Conundrum”, I covered why getting to know your audience intimately is critical for any business. It’s the basis

“When are you planning to launch?” I asked my client on Zoom. He had asked me to write a sales page for his online course.

Meet Tim and Linda. The two entrepreneurs met in a growth hacking mastermind group, designed to help them level up in their businesses.  Tim is

It’s launch day. Three hours in and you can’t help but glance at your phone every five minutes.  Besides the “good luck” message from your

Imagine this: You’re casually scrolling through your Facebook feed, checking what you’re friends are up to.  Among the pictures of familiar faces, something catches your

I’ve never seen my parents more shocked than when I’ve told them that I’d be moving to Papua New Guinea. (Btw, nobody here calls it