Have you ever bought something and then not used it?
Maybe you acted upon a book recommendation but only made it through the first five pages.
Or you wanted to get into jumping rope but abandon the idea after your calf cramped up badly within 10 minutes.
Or you were convinced that an online course would solve your problems but got sidetracked and never even watched the first lecture.
It happens to all of us. There must be millions of products out there, abandoned…collecting digital (and real) dust.
If you’re a creator, then this a problem. And you would want to know why.
(Unless you’re only in the game for the quick cash and don’t really care about someone actually using your product, in which case you can stop reading now.)
You’re putting a lot of effort into growing your audience, getting them excited about your offers, and closing the sale.
This isn’t enough, though.
At this point, you’ve got customers. But what you haven’t got (yet) are fans.
You know…the people who rave about your product, tell all their friends, post photos with your hashtag on social media, and in turn, spread your brand message and attract new leads for you.
For a customer to turn into a fan, they have to use your product and get all the juicy benefits from it.
You can’t assume that they know what to do. They really don’t.
So, even after the sales, you have to keep selling: on how to take the first steps with your product, on how to get maximum results, on how to follow through if they get sidetracked.
Support your customers every step of the way.
And they’ll be your fans forever.
