Gary V is famous for squeezing as much value as possible out of every piece of content he produces.
His 4-step content model starts with establishing long-form pillar content (like a blog post or video), turning the best messages into micro-content, distributing these to all social media channels, and finally listening to his audience’s feedback.
This approach has worked audience growth wonders for himself and many businesses that follow his plan.
But there’s a flaw in this model.
Creating the first long-form piece of content takes time and effort – something we need to be mindful of how we spend it.
The problem is that you don’t know if your audience will resonate with what you’ve published until you’ve already put in the time and effort.
Now, what if we flipped this model on its head?
Start with the smallest possible effort: Publishing your idea in a tweet.
It resonates. People are commenting on it, giving you new angles to think about.
Then you can take it one step further. You flesh out your idea into an atomic essay of around 250 words. (Check out Ship30for30 for more on the atomic essay.)
It takes just half an hour to write and one minute to read – easily digestible for your audience.
Since you already got a positive response to your idea, people will likely resonate with the longer version as well and even more.
When you repeat this process with different ideas, you’ll have a treasure trove of content to choose from that you can combine almost effortlessly into longer articles, covering topics more in-depth.
Repurpose your content up instead of down to spend less effort creating and more time enjoying the fruits of your creations.
