Why you should give away your best ideas for free

Hi friends,

I noticed that writing and setting up a landing page is a massive hurdle for many creators. (Maybe you, too?!)

But having a page to send people to is crucial if you want to grow the waitlist for your course and make sales.

So this week, I dedicated my peer supporter session in the On Deck Course Creator Fellowship to assembling a course landing page.

And I shared an easy-to-follow Google Doc template with all essential elements to hit and prompts to write them out.

Of course, I want to give you access, too 😊!

Grab your copy of the template here. 

Please let me know if you find it helpful! And what questions you still have about landing pages.

Now here’s what I want to share with you this week:


✍️ Copywriting

The 5-step copywriting process to get you from blank page to ready to publish 

How do you write a landing page? Or a sales email? If you don’t know where to start… Here’s my step-by-step process to help you move forward and get it done.


🤓 Online Courses

Why you should give away your best ideas for free 

Which information should I share for free, and which should I put behind the paywall? That’s a question probably every course creator asks themselves at some point. Here’s why you can and should give away your best ideas for free.

5 pitfalls to avoid in your online course 

It’s all about transformation, not information. But to get to the transformation, your students have to work hard every day. My Ship30for30 shipmate Jordan Godbey shares what course creators should avoid to not make it harder for their students.


📈 Productivity

How to get the most out of Twitter: Follow the 3 Cs

I joined Twitter in 2008 but only started using it actively last year. Since then, I’ve gained 2k followers, had conversations with incredible people and new opportunities come my way. Reflecting on this journey, it all boils down to 3 things: content, community & consistency.

Virtual hugs from “summer vibes” Durham, NC,

Julia

PS: On Monday, I’m launching something that has been in the works for the last few months…

My own mini-course: How to create training learners will complete.

In it, I’m sharing an actionable system to dramatically improve your course completion rates.

I’ve created the course in partnership with the learning platform eduflow. They are at the forefront of enabling self-paced learning that incorporates peer feedback and prioritizes taking action.

Look out for an email from me on Monday!

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Julia Saxena

I help course creators pack their cohorts with their ideal students and deliver a transformational learning experience. Follow me on Twitter for daily essays about all things copywriting, online courses, and productivity.

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