Hi friends,
Two earth-shattering things happened last week … one literally, one figuratively.
- For the first time, I experienced an earthquake last Friday in Port Moresby. It does feel scary when everything starts to shake, and doors and windows rattle. Luckily, no one got hurt. And I finally know what to do in case another one strikes because that’s what I looked up right after it was over (you’re not supposed to run outside, but hide under something).
- The Write of Passage course is halfway done, and people are getting tired of hearing me rave about it. Thanks to the positive energy, encouragement, and feedback from my incredibly smart and generous fellow students, I’ve gotten more done in my business in 3 weeks than in the whole last year. My website got a complete makeover, three articles are live, and the newsletter is out. Will keep this momentum going.
Without further ado, here’s what I want to share with you:
My Latest Article
Copywriting – a short(ish) guide to the most profitable skill in business: This week’s Write of Passage prompt was to summarize an idea you care about and curate resources around it. My obvious choice was copywriting and the fact that it’s a secret weapon in business. I unpacked it by explaining what copywriting is, why you need it, when and where to use it, who should be working on it, and how to get started.
Insightful Reads
How can I land a dream job? Don’t wait, put out bait by Jesse Desjardins – In the current climate, it can seem impossible to land any job. That’s why it’s even more important to go the extra mile to get noticed. Here’s how to do it. Share with anyone who’s looking for work right now.
Are you a doctor or a waiter? by Sean Collins – Once you’ve landed your dream job, you can choose to play one of two roles: Are you the one who examines, analyzes, and prescribes a solution, or are you simply carrying out other people’s orders? The latter is the quickest way to devalue yourself.
Your Actionable Copywriting Tip
Copywriting is not a workout! You don’t need the warm-up.
Warm-up copy is starting a website with “welcome to our website” (yep, people still do that) or an email with telling the reader what you’ll tell them in the email. It strains your audience’s fragile attention span. Cut the warm-up and get straight to your point.
Tool of the Week: Google Voice Typing
Did you know that Google Docs and Slides have in-built voice recognition? That blew my mind. You can find it under Tools –> Voice typing. Or activate it with Command+Shift+S. Perfect for when you want to think your next article or presentation out loud, or just feel lazy.
Thanks for reading, and feel free to reply with your thoughts or feedback. I’d love to hear from you!
Big hugs,
Julia
