This is how you improve your course & your marketing

Hi friends,

I’m currently in full research mode as I’m gathering raw material to rewrite an online course sales page.

So in the last few days, I’ve been on calls with past students to ask them about their experience.

And I’m convinced having 1:1 calls is one of the best ways to improve your course and your marketing.

Even if you’ve already sent your students (or prospective students) a survey, it’s still worth scheduling these calls.

Survey answers stay on the surface! But in a call, you can dig deeper with follow-up questions and uncover the true motivations and reasons.

Naturally, this topic turned into an atomic essay (but only after my friend Kevin asked the right question at the right time).

​The why and how of having insightful 1:1 calls with your students that help you improve your course​

Now, here’s what else I want to share with you this week.

---

✍️ Copywriting

Want to grab attention for your story?

Here’s a few ways;

-“true story”
-I couldn’t make this up
-you won’t believe what happened

These are quick hooks to take the spotlight.

— Robbie Crabtree (@RobbieCrab) June 18, 2021

​Are you answering this essential question in your copy❓🤔

There’s a question that’s often left unanswered on landing pages. And as a consequence, your reader has to think harder and you run the risk of losing them.

---

🤓 Online Courses

One missing part of the cohort-based-course (CBC) conversation: Audience Building.

If you look at Tiago, David, Ali, August, Marie, Dickie and others… they spend hours each day creating content, tweeting, repurposing.

— Khe Hy (@khemaridh) June 16, 2021

​Becoming an Online Course Creator: From Sabbatical to Teaching Online

My friend Art ditched his sabbatical to join the On Deck Course Creator Fellowship and launch his first course. Check out his article to hear an honest recap of what it takes to start teaching online and becoming profitable as an online creator.

---

📈 Productivity

Creator ≠ only creating.

Creation is a small piece of the pie, which includes:
• Engaging with their audience or community
• Analyzing results of their own and others
• Coordinating collabs, interviews, team
• Resting to avoid burnout
• Content promotion
• + more

— Ryan Gum 🕶 (@ryangum) March 11, 2021

​5 lessons learned from publishing 100 atomic essays 💯🎊

Last week, I celebrated writing and publishing 100 atomic essays. It felt surreal to reach this milestone! I certainly wouldn’t have come this far without the support of the amazing Ship 30 for 30 community. Here’s what I’ve learned along the way.

Getting excited to travel home to 🇩🇪 next week,

Julia

​

PS: I’m on a quest to meet my internet friends IRL!

Last Saturday, I had the pleasure of having lunch with my fellow Ship 30 for 30 shipmates, Mariko and Jeff, in Durham, NC.

Zoom calls just aren’t a substitute for a great conversation over food!

​One of my next stops will be Berlin on the weekend of the 10th / 11th of July. If you’re around, let me know!

PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That’s where you can also find the archive of all previous newsletter editions!