Hi friends,
I signed up for Twitter in 2008 (!) in my second year in college. Besides a few embarrassing early tweets (which I’ve since deleted), my account has been dormant for 12 long years.
3 weeks ago I reactivated it (again thanks to Write of Passage) and started sharing almost daily. I noticed pretty quickly why everyone is raving about Twitter as a great platform to meet people …
This Tweetstorm received a mindboggling 142,847 impressions and 14,743 engagements. It led to some interesting conversations with people I’d never met before.
So, Twitter works!
Here’s what I want to share with you this week:
My Latest Article
The Research Habit – Uncover what your audience really wants with as little effort as possible
The Write of Passage methodology has transformed the way I write. And I believe it can do the same for customer research. What if you turned it into a daily habit that feels (almost) effortless? You’ll have the right insights waiting for you when you need them.
Here’s what’s inside the article:
First, we’ll need to train your researcher lens, so you can identify what’s important. I’ll show you the three main areas to focus on that will act as the north star for your research habit.
Then, I’ll give you a tactical system to capture what you’re learning about your customers. You’ll be able to reliably collect and generate useful insights for your business while building up a personal swipe file.
Finally, I’ll share seven basic rules for research to help you get started the right way.
Your Actionable Copywriting Tip
Clarity is key in copywriting. You don’t want your reader to feel confused or lost. So, how can you be more clear?
Stick with the classic: X verb Y. This sentence is clear. You understand me.
Don’t ever open a paragraph with a complex sentence.
Use a complex sentence only intentionally if you want to make something sound complex.
Tool of the Week: Full Page Screen Capture
I love to take screenshots of great copy and designs for my swipe file. With this Chrome browser extension, you can capture a page in its entirety and then download it as an image or PDF. Simple!
Quote of the Week
These four words will give you ultimate freedom to do anything you want: “It’s just an experiment“
AJ Jacobs
Thanks for reading! Thoughts or feedback? I’d love to hear from you!
Cuddles,
Julia
