Hi friends,
Would you ask someone to marry you on the first date?
If you just thought, “Sure!” then I applaud your courage. But the common answer is more of a “What? No!”
Weirdly, that’s exactly what happens when we expect our audience to say “yes” to our product the first time they “meet” it on the internet.
Like in a fresh relationship, your audience needs time to get to know you and build trust.
Give them value first (in the form of blog posts, a free guide, or email series) before asking for their credit card.
(Got this important reminder from this week’s module of the Keystone Accelerator.)
Now, here’s what I want to share with you this week.
📖 Would you bet on your students’ success?
If you had to bet a million bucks on a student achieving the outcome you’re promising in your online course…
What criteria would you be looking for in that student to make sure you’re not losing your money?
A short exercise to help you identify who’s the best fit for your program.
💡 What’s micro-IP and why you need it
The internet is a crowded place. How do you stand out and help people remember you?
You guessed it: Micro-IP (intellectual property).
It basically means giving something you’ve created a unique name.
For example…
- Andrew Yu’s ‘Twoom’ Strategy for growing your network from home
- Dickie Bush’s Atomic Essay as a way to write daily
- Steve Scott’s G.I.V.E framework to support your creative work
You’re making it truly your own. Something you can become known for.
A catchy name is easy to remember and creates just a bit of mystique, so your audience needs to find out what’s behind this.
So, what unique framework/process/concept/strategy do you follow that you can brand as your own?
🐣 Tweet of the Week
I’ve been laughing about this all day. And I don’t care if that makes me a huge nerd.
Virtual hugs,
Julia
PS: I’m going to be an alumni mentor for the upcoming cohort of Write of Passage (starting 24 February) 🎉🚀🎉
Absolutely thrilled to get the chance to support the new and returning students on their journey to becoming prolific writers who take the email inboxes and Instapaper accounts of their audiences by storm.
Btw, there’s a video of me on the alumni stories page where I share my experience with the course.
