Hi friends,
I’m nervous.
The challenge I’m about to tackle sounds simple and scary at the same time.
From Monday onwards, I’ll publish an atomic essay of 250 words every single day for 30 days.
250 words? That’s short. Easy! I’ve written 2,000+ word essays.
But every day? Weeeellllll.
Truth is, in the last couple of weeks, I’ve struggled to publish a blog post every week. I felt like I didn’t have the energy and ammunition to write long, in-depth articles. But still put pressure on myself to do it.
I knew I had to shake things up.
With Ship 30 for 30, I get to experiment with a new format and new publishing frequency, all supported by over 100 people doing the same.
Interestingly, just knowing that I’ll be shipping an essay every day soon has jolted my brain into idea generation mode.
Still, I don’t expect this to be a walk in the park … at all.
By the time I write to you again next week, I will have published my first 4 essays. And I’ll report how it’s going.
Now, here’s what I want to share with you this week.
📖 How to counter one of the most common objections to your online course
“Can’t I find this information online for free?”
Sure, your students can! But as a course creator, this shouldn’t make you sweat. Here’s how to obliterate this objection.
💡 Could you make your sales page irrelevant?
Imagine everyone who lands on your sales page scrolls right down to the bottom to click the “Buy” button.
They’re so determined to take advantage of your offer, they don’t need to read a thing on your page.
That would be so cool!
But what needs to be true to make that a reality? Let’s reverse-engineer this.
Your prospects would need to believe that your offer can solve their problem and is just right for them.
How do you instill these beliefs in them?
Through the emails you send them leading up to your launch.
What would make them read these emails and believe in what you’re saying?
They’d have to trust you and your expertise.
How could you earn their trust?
By proving that you understand their problems, providing value, and getting them a win.
And how do you do that?
Publish content.
That’s where it all starts! With articles, videos, tweets, posts.
🐣 Tweet of the Week
Simple, yet powerful.
💬 Quote of the Week
“Marketing is like a toupée. You only notice the bad ones.”
Billy Broas
Virtual hugs,
Julia
PS: A major source of ideas and inspiration for me right now is the Keystone Accelerator course. Learning and discussing marketing with other online course creators every week never fails to uncover new insights.
Next week, the course is taking a break. A spontaneous update to the schedule based on students’ feedback that we need time to catch up and implement what we’ve learned so far.
That’s the power of a cohort-based course right there. It’s flexible and adaptable to the students’ needs.
