New tools & resources you can’t miss, finding your audience & creating breakthroughs for students

Hi friends,

This week felt like Christmas came early for course creators and online education enthusiasts.

Every day another launch of an awesome tool or resource. I bet one of these will be helpful for you!

Here’s the recap:

Monday 📆 Virtually launched their Events Manager​

An easy way to automate your Zoom events for your course. Create calendar invites, send reminders, and track attendance all in one tool.

Tuesday 📈 Yours truly launched Course Creator Lab​

It’s a free resource to help you launch, run, and scale your online course. Including templates, checklists, guides, and a job board to help you meet freelancers.

Wednesday 🧑‍🏫 David Zelniker launched LOTI (Learning on the Internet) ​

Part guide, part guidance counselor, to help you discover the best creators and their courses online. Plus, a Student’s Union!

Thursday 📚 Dylan from Growth Currency launched The Ultimate Creator Database of Awesomeness ​

The best resources for creators. Filter by category, creator, or content type. And while you’re there, sign up for the newsletter!

Also Thursday 🏠 The team from Burb launched a free Student Home Notion Template ​

One centralized place where your students can see every step on their learning journey, incl. assignments, events, student directory, progress tracking, and more. They’re also hosting workshops next week to help you set it up.

Amazing things are happening in the online education space. I’m pumped!

Here are a few more things I want to share with you this week.

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✍️ Copywriting

There is a HUGE chance your audience is reading your landing pages and emails on mobile.

Is your copy still easy to read and navigate on a small screen?

Always check the mobile view before you hit publish.

— Julia Saxena 🚀🚢 (@julia_saxena) November 13, 2021

​How to Find Your Audience Niche (Simple Hack for Twitter)

If you’re struggling with “Who should I write for?” and “What should I write about?” then check out this Twitter hack by Ish Baid that helps you answer both questions.

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🤓 Online Courses

Shielding students from uncomfortable ideas isn't education. It's groupthink.

In healthy learning cultures, students are invited to take intellectual risks. They gain the courage to challenge each other's views—and their own.

Silencing dissent is an enemy of critical thinking.

— Adam Grant (@AdamMGrant) November 6, 2021

​Creating breakthroughs for your students with the Troika Consulting exercise 

In online courses, students often learn as much (or even more) from their peers as from the instructor. I’ve seen it again and again: Breakthroughs happen in breakout rooms. So, how can you actively create these moments for your students? Try running this exercise.

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📈 Productivity

Our new ideas are always better than our old ideas.

If you're still tinkering with that old draft you can't make room for your newer ideas.

Publish it and move on.

— Charlie Bleecker (@BleeckerCharlie) November 13, 2021

Enjoying the first eggnog of the season,

Julia

Your Copywriter & Online Course Specialist

PS: I got so much love and support on Twitter this week when I announced Course Creator Lab. My heart was melting ❤️ Thank you so much for all your RTs and thoughtful comments.

PPS: Missed the last newsletter? I announced Course Creator Lab and wrote about creating a standout experience on Zoom and 4 crucial questions you should ask a copywriter before you hire them. Read it here.