Hi friends,
This is more fun than I thought it would be.
That’s what I said to myself today when I published my daily atomic essay on day 4 of Ship30for30.
I still have 26 days to go, but so far so good. You can follow my progress here on Twitter.
I’m writing about the three topics I’m most passionate about:
copywriting, online courses, and productivity (and the overlap between them)
And because you’re here reading this, I’m confident that you’re interested in at least one or two of them, too.
To make it easier for you to find what you want to read, I’m trying something new and splitting the newsletter into three sections.
Here we go…
✍️ Copywriting
Why marketing is hard for the smartest people
I’ve seen many experts struggle with this. And I’m not talking about the “curse of knowledge” in this case.
🤓 Online Courses
How to start a cohort-based course without starting a cohort-based course
The world has some tremendously smart people who are incredible at what they do. Their skillset packaged up into a course could help so many.
The challenge is that many experts don’t necessarily have an audience they could market to immediately (e.g., an email list or followers), even though they might be well connected in their industry.
And painstakingly building an audience first would just kill their momentum.
So how could you still launch a first cohort fast and gain important experience teaching online?
My suggestion: Don’t start a cohort-based course. Start a small group coaching program.
This will allow you to…
- put together a group of committed students more easily
- get to know your students intimately and learn about their challenges
- charge a premium price as you’re offering more direct access to you
The main goal is to prove your concept and get your students a win.
With the first cohort and glowing testimonials under your belt, it will be much easier to scale the second one into a full-fledged cohort-based course (if you still want that).
📈 Productivity
When habits are in trouble
It’s possible to “break” a habit without actually breaking it. That’s what happened to my writing habit. Here are the warning signs and what to do about it.
Virtual hugs,
Julia
PS: I listened in on Clubhouse yesterday for the first time.
If you’d like an invite, I still have a few left. Just let me know.
To be honest, this new platform has given me mostly FOMO and not much else so far. I’ve written about it in The Creator’s Daily Struggle.
