How to work with affiliates and referrals & reach your goals with the ICE framework

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What if you could only have one meeting per day and it couldn’t be longer than 30 minutes?

Could you do it?

We’ve set this as the new default at Forte Labs. When I told a friend about it (who works at a multi-national corp like I used to), he thought I was crazy. And proceeded to show me his calendar packed with about 5 meetings per day.

This week, I did have exactly 5 meetings total, and 4 of them lasted < 30 minutes. I had more uninterrupted focus time than maybe ever before in my work life and got way more done (including writing 3 brand-new essays for you.)

So, this is something I definitely want to keep up!

Now, let’s dive into this week’s newsletter…

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✍️ Copywriting & Marketing

Not enough people name the processes, principles, frameworks, concepts, and strategies they're using.

When you name them, you give your audience the language to talk about what you're doing.

It will be easier for them to remember you!

— Julia Saxena 🚀🚢 (@julia_saxena) February 4, 2022

​Affiliates and referrals: How to spread the word about your course

When it comes to marketing your course, you don’t have to pull all the weight alone. There are people out there who would be happy to promote your course for you.

Here’s how to find and work with them to create a win-win situation.

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🤓 Online Courses

Thinking of building a course?

Don't start with deciding WHAT you want to teach.

Start with WHO you want to help and what CHANGE you can help them make in their life.

— Julia Saxena 🚀🚢 (@julia_saxena) February 3, 2022

Onboarding: What your students need to do and know before your first live session

This is a critical part of your students’ learning journey you shouldn’t skip.

So, what are the must-haves when onboarding your students? And how do you make sure your students actually complete all steps?

You’re about to find out.

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📈 Productivity

Learning and doing. pic.twitter.com/WDiWtaKfly

— Meor Amer 🚢 (@MeorAmer1) February 3, 2022

​How to reach your goals: Try the ICE framework​

There are a bazillion tactics and strategies you could try to get to your goal. Everywhere you look, you’re bombarded with advice.

I want to get you to the point where you can decisively move forward with a small selection of strategies that are feasible to implement and will make an impact…while blissfully ignoring everything else (for now).

Wish you a fantastic weekend,

Julia

Your Copywriter & Online Course Specialist

PS: I absolutely hate it when I can’t find a resource or have to dig up how I did something in the past.

That’s why I’m documenting the sh*t out of everything I’m doing as a Marketing Manager.

Call me a nerd, but SOPs are my love language 🤓

PPS: Missed the last newsletter?  I shared the 6-step process how the Forte Labs team planned for 2022, 8 marketing principles for course creators, and the problem with discounts (plus a superior alternative). Read it here.