Hi friends,
I’m taking the advice of fellow copywriter Per Andreasen and cut straight to the chase.
Here’s what I want to share with you in this second-last newsletter of 2020…
š Compoundās Real-World Guide to Getting Your First 1,000 Email Subscribers
If you’re growing or planning on growing an email list, then you’ll find this guide helpful.
Successful newsletter creators share their lessons on how they made it to 1,000 subscribers and more.
One thing I know I should be doing more consistently: Sharing my newsletter on social media. I noticed I had never posted about it on LinkedIn. That’s going to change!
And I’m taking one more step…
š¬Ā Updated my newsletter sign-up page with a video
With everything I’ve been learning about video, it was time to incorporate it on my website.
Potential new subscribers are now greeted by a video that makes it clear what they’ll get out of joining my newsletter.
Which leads me to a question for you:
Where could you replace impersonal text with a welcoming video of you?
Seeing you on camera and hearing you speak transfers so much more emotions than text ever could.
Videos show you as a real person and help to instantly form a bond with the viewer.
If you need some ideas on how to incorporate video, let me know and I’m happy to make suggestions.
š” Titles First
“Titles first” is a technique that YouTubers use to come up with videos people would want to watch.
And it’s the reason why these people who publish 3 videos per week never seem to run out of ideas. (I’ve always wondered how they do it.)
It basically means writing down titles first and developing the matching content second.
If you’ve been struggling to come up with content ideas to write or make videos about, then give this tactic a try.
There are 2 prerequisites, though:
- You need to have an overarching topic. Otherwise, you’ll end up going in too many random directions. For me, this would be “building, launching, scaling online courses.”
- You need to know your audience. What are they struggling with? What do they want to achieve? What’s holding them back? You’ve gotta go talk to them to find out.
When you’ve got this down, set yourself a timer and write down as many catchy titles you can think of. Bonus points if you do it with another person for combined brainpower.
š Personal videos for Christmas
Instead of sending cards or just text messages (I know, not very classy) to friends and family for the holidays, I’ve been recording short videos for everyone.
Pro: it’s faster than writing, people see you move and talk (that’s a big plus if you haven’t met the person all year), feels special because no one does this yet
Con: none, really
So far, I’ve gotten only super positive reactions!
If you haven’t gotten around to sending cards yet, there’s still time to grab your phone and hit record.
I wish you and your loved ones happy and relaxing holidays!
Stay safe.
Julia
