Experiment “Inbox Zero,” the 80% rule & how to create your transformation statement

Hi friends,

“No new email”

That’s the message I’m seeing for the first time since 2005 (when I signed up for Gmail) in my inbox.

This week, I archived 75,000 emails on 4 accounts to start experiment “Inbox Zero.”

For the next weeks, I’ll be following Tiago Forte’s One-Touch Guide to Inbox Zero.

Here’s the essence:

Don’t treat email as a to-do list, file cabinet, or reading list, but simply as a tool to collect new inputs.

Touch every email only once, taking one of 6 actions:

  • archive/delete immediately
  • reply, then archive
  • add a meeting/reminder to your calendar, then archive
  • add a task to your task manager, then archive
  • forward to your notes app, then archive
  • forward to read-later app, archive

I’ll report back on how this goes 🤞!

Now, here’s what I have for you this week. Let’s dive in…


✍️ Copywriting & Marketing

Would someone like to experiment with this on their landing page? Eager to know if it helps conversions.

The 80% Rule: How to Improve Your Marketing at Lightning Speed

Perfectionism kills all progress. What you might justify as “setting a high quality bar” is really the fear of negative feedback (or no feedback at all). Here’s how to get over it and improve your marketing fast.

Why Your Lead Magnet Isn’t Producing More Paying Customers (And How to Fix It)

If you have a free guide, ebook or template as a lead magnet to attract new subscribers, then here’s a simple way to make it even more powerful. So that new subscribers actually turn into paying customers.


🤓 Online Courses

Wes breaks down why CBCs are better for learners AND instructors.

Want to Start an Online Course? You Need a Transformation Statement

A crystal clear transformation statement tells your ideal students instantly what’s in it for them. Here’s a simple 3-step process to create your own.


📈 Productivity

Can you relate? I can see how this happens to me.

This Genius Google Chrome Hack Will Save You Time And Help You Work Faster

Chances are you’re not using this simple Google Chrome function (I only found it a few months ago). This was a game-changer for me.

Julia

Your Copywriter & Online Course Specialist

PS: Missed the last newsletter? I wrote about who should be your first hire as a course creator, the “Interview Technique” to creating great content, and why most meetings suck. Read it here.

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Julia Saxena

I help course creators pack their cohorts with their ideal students and deliver a transformational learning experience. Follow me on Twitter for daily essays about all things copywriting, online courses, and productivity.

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