Choosing the right course platform, speed newsletter writing & interstitial journaling

Hi friends,

I’m headed to NYC for a wedding this weekend, so I’ll keep this intro short.

Had a super productive writing week and published atomic essays every day that I can’t wait to share with you.

Let’s dive into the newsletter…


✍️ Copywriting & Marketing

Some timeless copywriting lessons here. But I disagree with one: headlines don’t need to be short and punchy to work. You’re better off with a clear and specific headline, even if it’s longer.

How I Write the Forte Labs Newsletter in 1 Hour Every Week

For 14 weeks already, I’ve been creating the Forte Labs newsletter for 50k+ subscribers. With consistent open rates between 45 – 55%. The best thing: It only takes me about 1 hour every week. Here’s how I do it.

5 Marketing Assets Course Creators Can’t Live Without

You’d rather teach than spend your time on marketing, am I right? But, you can’t relinquish all marketing if you want to have a sustainable course business. Here are the 5 assets you need at a minimum to market your course. (I call them the Minimum Viable Marketing stack.)


🤓 Online Courses

How to Choose the Right Course Platform (And Why You Might Not Need One At All)

Every course creator sooner or later faces the decision of which course platform to use. Here’s my quick guide to picking the right one for your needs. And a challenge: Do you really need one?


📈 Productivity

My favorite: Flip a coin. You’re not leaving it up to chance but listening to an inner signal routing for one outcome or the other.

Mini-Series on Interstitial Journaling

This is my favorite productivity technique to kill procrastination, gain focus and make better decisions every day.

(Planning to turn these into an ultimate guide for anyone wanting to get started with this technique.)

Julia

Your Copywriter & Online Course Specialist

PS: Missed the last newsletter? I wrote about marketing funnels (and why you should care about them), how to gain credibility online, and 5 ideas from Tiago Forte every course creator should know. Read it here.

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Julia Saxena

I help course creators pack their cohorts with their ideal students and deliver a transformational learning experience. Follow me on Twitter for daily essays about all things copywriting, online courses, and productivity.

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