Hi friends,
“How long should I keep the cart open and accept new students during my launch?”
That’s a question so many course creators have asked me in the last year.
And my standard answer usually was: 7 to 10 days.
It’s a best practice, and I get why.
Launches are like events. You drum up excitement, create urgency, and a bit of FOMO to pull people out of their inertia and get them to act.
But then, I began to question if there are other routes to a successful launch. And I noticed how some course creators adopted approaches different from the “classic launch window.”
That let us to experiment with a new approach for the launch of Minimum Viable Video’s third cohort.
(If you’re new here…MVV is how ambitious professionals get comfortable, confident, and competent on camera to accelerate their careers and grow their businesses with videos.)
We’ve already opened enrollment at an early bird price that’s available until 14 September. Then the price will go up. We’ll close the cart about 2.5 weeks later so we can start the course on 11 October.
I’m curious what difference this approach will make. Of course, I’ll keep you posted so you can learn from our success…or mistake
Btw, I’ve also updated the sales page for this launch. Check it out here.
Now, here’s what I want to share with you this week.
✍️ Copywriting
Everyone needs a swipe file: Here’s why and how to create one
A swipe file is your own collection of inspiring copy (and/or designs) that you’ve come across. It will save you in the inevitable moment when you’re stuck. If you want a shortcut, I’ve already created a swipe file specifically for course creators with the best landing pages, sales pages, and course names. Click here to access it!
🤓 Online Courses
Why we need a Glassdoor.com for courses
Building a course is what people do now. But is it always with the right intentions? Some people have a clear advantage in the course creation game and could easily dominate. So, how can students find the best teachers? Here’s why we need the Glassdoor for courses.
Divided by timezones, united by pixels: The age of cohorts in the cloud
Aarushi (one of my brilliant fellow peer supporters in ODCC) shares her take on what needs to happen in the next 12 months to continue building the momentum for cohort-based courses. She includes 10 points to help your CBC succeed. (When you scroll through the article, you’ll come across yours truly 😊)
📈 Productivity
9 things that make marketing yourself & your creations hard
Sometimes often we’re our own worst enemy. I’ve struggled with all of these things. Still, starting to create online is one of the best and most rewarding things I’ve done. Can you relate?
Packing for a trip to my favorite city in the world (Amsterdam),
Julia
Your Copywriter & Online Course Specialist
PS: Just for fun 🌻sunflower field behind my parent’s house in Germany at sunset.
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