Hi friends,
Launching, running, and scaling an online course involves a ton of moving pieces.
And unless you’re willing to work an unhealthy amount of hours every day, you eventually need help.
But what support should you bring on board? How do you find the right person? And how do effectively hand the work over?
These are the questions I’m going to discuss with course marketing expert Billy Broas next week.
Join our Twitter space on Wednesday at 1:30 pm ET (view in your timezone).
Click here to set a reminder
(We’ll also take questions from the audience, of course.)
Now, here’s what I have for you this week. Let’s dive in…
✍️ Copywriting & Marketing
Landing Page vs. Sales Page: What’s the difference and when do you need which page?
Landing Page? Sales Page? I’ve seen these terms used interchangeably countless times. But they’re not the same thing! Let’s clear up what the differences are and what they have in common.
Btw, if you want to see examples of great sales and landing pages for online courses, check out my swipe file.
🤓 Online Courses
How Should You Price Your Course? 4 Different Pricing Models With Examples
Pricing is the one thing course creators are most insecure about. “Am I charging too little or too much? And how should I structure pricing?” Let’s see what other successful course creators are doing. Here are 4 different pricing models for different scenarios.
📈 Productivity
My Tool Stack: What I Use Daily to Get Sh*t Done
Just published a list of my favorite tools that I use to…
- Write (almost) daily essays and Twitter threads (190 so far and counting)
- Crush it as a Marketing Manager for Forte Labs
- Grow Course Creator Lab into the go-to resource for aspiring and advanced course creator
- Stay sane and healthy while doing the above (very important)
Julia
Your Copywriter & Online Course Specialist
P.S.: I’ve completed 1000 days of intermittent fasting last week 🥳
I captured 8 lessons I’ve learned along the way about getting started, managing hunger, and the psychology of eating.
Here’s the thread:
P.P.S.: Missed the last newsletter? I wrote about experimenting with Inbox Zero, the 80% rule for improving your marketing, and how to create your transformation statement. Read it here.
